Consumers relate to KWBG in a personal way: Our listeners talk about “MY Radio station” and have strong loyalty to the type of news they get from KWBG; and a big part of that is because we offer local news and sports from Boone County that they cannot get from any other source on a daily basis.
Radio, in general, is considered very intimate compared to other media, it is as if the people on the radio are “right there with you.” We often hear stories from our listeners about how they have coffee with us every day; or, they never start the day without us; and one time, a listener told us that he showers with our morning show team every day….that one goes in the “too much information” file!! The implication is that good radio ads should be more accessible, less flashy, more personal and more honest than ads in other media. The most effective ads on KWBG are the ones that say it like you mean it.
Radio has demonstrated outstanding listener retention in an increasingly time-starved world. Unprecedented changes in technology and lifestyle have compressed activities into smaller and smaller windows. Consumers are spending less time at the gym, less time with the kids, less time with books; they’re even sleeping less. But listening time has dropped only slightly. That’s because radio is the one medium that is an ideal companion to other activities. People listen while they drive, work out or do the dishes. So even in a time-compressed world, radio is a great choice.
The focus of KWBG is always on what is important to those who live and work in Boone County.
Because the radio signal travels well beyond our county’s borders, e travel with those commuters both to and from work. We’re at the ball games, we’re at the city council meetings, we’re at the big events and our listeners know we’ll report it. By advertising on KWBG, you get into the hearts and minds of our loyal listeners. We feel that the message of each advertiser needs to presented in a customized way, and we would like to meet with you to discuss what is best for you.
For a customized quote, please call Paul Clark at 515.230.3004 or 515.432.2046.